I always hear people say, "Hollywood releases crappy movies. No wonder the box office numbers are going down." I think the reality is that movie executives don't really care about boxo office so much, it's just gravy and advertising for DVD rentals/sales.
"And this week's numbers serve as a pretty clear indicator of how much Hollywood economics are changed by DVD. Of the Top Ten DVD Rentals in Box Office Mojo's chart, 5 are in their first week of release, which isn't surprising. What is surprising is that when you compare first-week rental revenue to total box office for those five, you realize that Match Point, in it's first week of release, has made 21% of its total box office in rental revenue ... and that's the lowest percentage in the bunch. Top renter Aeon Flux's first week rental revenues equal 29% of it's box office; Tristan and Isolde is next at 34%; Casanova is next at 39% ... and Shopgirl's first-week revenue alone equals 43% of its total theatrical box office." (more at link) Dog, Meet Your Large, Large Tail: Weekly DVD Rental Numbers Show Hollywood's Shift - Cinematical